Buying Your Favorite K-Beauty Products Is About to Be a Lot Harder—And Much More Expensive

August is turning out to be kind of a bummer of a month for fans of K-Beauty, and you can blame the federal government for raining on your glass skin parade. No, I’m not just talking tariffs (although those are going to be a major hit to your wallet at the register). Starting this month, two new initiatives from the U.S. Food and Drug Administration (FDA) and Customs and Border Patrol (CBP) are set to disrupt the status quo of what beauty lovers have come to expect from Korean beauty.

Is NAD+ Really The Fountain Of Youth?

It’s not often that you hear Harvard-trained doctors, wellness girlies, elite athletes, Joe Rogan, and Hailey Bieber all agree on something. But right now, the word on everyone’s lips is NAD+. Nicotinamide adenine dinucleotide, aka NAD+, seems to be everywhere you look — you’ll find it in doctor’s offices, health food stores, and the beauty aisle as it’s incorporated into a wealth of treatments that claim to do everything from help you sleep better, give you more energy, make your skin glow, and...

How To Build A Skin-Care Routine For Your Tween

While many parents are still trying to wrap their heads around their kids’ sudden obsession with skin care and the moral quandary posed by purchasing pricy potions for a nine-year-old, the so-called #KidsAtSephora trend doesn’t seem to be going away anytime soon. And, while older generations may balk at the idea of preteens putting so much effort, attention, and, yes money into their skin at such a young age, Gen Alpha represents not only a more informed and connected generation than those past, but one growing up at a faster rate.

This Unbelievably Sensual Scent Has Serious Top Energy — Trust Me On This

There’s an innate sexual energy to fragrance, one that was happening long before creators on TikTok began dabbing vagina secretions on their person as a form of attracting partners. (For the uninitiated, it’s called vabbing and it’s become quite the nano trend.) I’ll take a respectful pass, put that in the “you do you” category, and leave it at that. But that practice of sexuality and attraction through scent has both scientific and cultural prominence.