Home
Allure •

The Allure Best of Beauty Breakthrough Awards Winners Are Here

A lot of big words get thrown around in our marketing-saturated world: "superstar." "genius." Don't even get us started on "icon." And then there is "breakthrough." While others might use it liberally, we guarantee that when you see that word in Allure it is only after a year of product testing and poring over data with 26 judges (chemists, dermatologists, and more). In 2025, in the beauty realm, the B-word can only be bestowed on the seven true innovations you will read about here. They wowed Allure’s seen-it-all editors by delivering the kinds of results we’ve always wanted, but have never quite been able to achieve from a beauty product before.
PepsiCo •

Food for Good’s summer assignment: Help deliver one-million meals before the school year started

A lot can change in 15 years.

When Food for Good sent its first truck out to the streets of South Dallas in 2009, the team behind the ambitious venture wasn’t sure if they could fulfill their mission of making meals more accessible to food insecure families. Now, 15 years later, Food for Good has become a lifeline for many such families by delivering consistent access to nutritious meals year-round.
Marie Claire •

Buying Your Favorite K-Beauty Products Is About to Be a Lot Harder—And Much More Expensive

August is turning out to be kind of a bummer of a month for fans of K-Beauty, and you can blame the federal government for raining on your glass skin parade. No, I’m not just talking tariffs (although those are going to be a major hit to your wallet at the register). Starting this month, two new initiatives from the U.S. Food and Drug Administration (FDA) and Customs and Border Patrol (CBP) are set to disrupt the status quo of what beauty lovers have come to expect from Korean beauty.
The Zoe Report •

Is NAD+ Really The Fountain Of Youth?

It’s not often that you hear Harvard-trained doctors, wellness girlies, elite athletes, Joe Rogan, and Hailey Bieber all agree on something. But right now, the word on everyone’s lips is NAD+. Nicotinamide adenine dinucleotide, aka NAD+, seems to be everywhere you look — you’ll find it in doctor’s offices, health food stores, and the beauty aisle as it’s incorporated into a wealth of treatments that claim to do everything from help you sleep better, give you more energy, make your skin glow, and...
Allure •

How To Build A Skin-Care Routine For Your Tween

While many parents are still trying to wrap their heads around their kids’ sudden obsession with skin care and the moral quandary posed by purchasing pricy potions for a nine-year-old, the so-called #KidsAtSephora trend doesn’t seem to be going away anytime soon. And, while older generations may balk at the idea of preteens putting so much effort, attention, and, yes money into their skin at such a young age, Gen Alpha represents not only a more informed and connected generation than those past, but one growing up at a faster rate.
The Zoe Report •

This Unbelievably Sensual Scent Has Serious Top Energy — Trust Me On This

There’s an innate sexual energy to fragrance, one that was happening long before creators on TikTok began dabbing vagina secretions on their person as a form of attracting partners. (For the uninitiated, it’s called vabbing and it’s become quite the nano trend.) I’ll take a respectful pass, put that in the “you do you” category, and leave it at that. But that practice of sexuality and attraction through scent has both scientific and cultural prominence.